"What fuels me is the challenge to give my best, be my best, live my best life and keep being true to myself. What fuels me is adventure, meeting new people and exploring the world."

Alyson Hoag

Founder/Owner of Authentic Beauty (Brow Guru of Atlanta) . Authentic Beauty Charity Involvement CURE Childhood Cancer V-Day Body, Beauty and Bravery Project www.myimagejourney.com

What type of company do you run? Authentic Beauty is a full service makeup salon and hair studio. We offer brow services (award winning) lash and skin services. We offer an extensive makeup services menu. We are available for applications but what we love is to teach women how to apply their makeup, so they love what they see when they look in the mirror. We offer a safe place to design an image based on their authentic self.

What fuels you and the wisdom that you've gained through the years? What fuels me is the challenge to give my best, be my best, live my best life and keep being true to myself. What fuels me is adventure, meeting new people and exploring the world. I also believe in the concept of designing a life worth living. It takes courage to evolve and be willing to give up where you are for where you want to be. Just buy the ticket! I still believe there is a reason for everything and if you are patient that reason will ultimately be revealed.

What challenges did you face and what motivated you to solve them? When I launched my business, the economy had just began to decline in 2007. The building I leased didn’t get a building permit and I was forced to find an alternative location. I was in a terrible financial situation. But I believed that I could figure it out. My mentor had me put on a card that stared in front of me the words “what one thing can you today to improve your situation?” Step by step I just kept going. I made some terrible decisions, but I absolutely believed in what I was doing. I wanted to prove that the makeup studio business model could be successful. I was passionate within myself. I wanted Authentic Beauty to succeed. And here we are ten years later with an incredible staff and clients that we absolutely love and adore., Another BIG motivation to solve all the issues were my children. My daughter was 13 and my son was 15. I had to keep going for them and my family.

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Define Beyond Beauty? You want me to do this in a sentence!!!!! I started Authentic Beauty because I was sick of the beauty industry dictating an unrealistic standard of beauty. In my 30 plus years of being in the beauty industry and as a makeup expert I could not believe how awful women acted about their reflection. Beauty goes beyond the mirror. Beauty is truly a person’s spirit. You can look good in a picture with a help of a great team of experts but at the end of the day that is not what makes you beautiful. Beautiful is what lights up your soul and is communicated by the lights in your eyes. As Horst Rechelbacher Aveda founder said “there is no amount of eye cream to make up for the lights that have gone out in someone’s eyes. When I went to India I got to visit and Ayurvedic Clinic and the first question the Doctor asked was “what makes you happy”. That is what is Beyond Beauty.

What projects are you currently working on? I am beginning at the first of the year a brow product line and perhaps a few makeup products that will be unique in a world full of stuff that’s all the same.

What is favorite quote? Security is mostly a superstition. It does not exist in nature, nor do the children of men experience it. God Himself is not secure, having given man dominion over His works! Avoiding danger is no safer in the long run than outright exposure. The fearful are caught as often as the bold. Faith alone defends. Life is either a daring adventure or nothing. To keep our faces toward change and behave like free spirits in the presence of fate is strength undefeatable. -Helen Keller

Social Media

Insta @alysonhoag @authenticbeautyllc. Twitter @authenticbeauty

Interviewed by Maryan Aiken exclusively for CityBox Media . Beyond Beauty Series . Driven Honoree

"Beyond Beauty is a group of dynamic women sharing their fire and wisdom while building & cementing new alliances with like minded individuals of all ages designing and driving a meaningful and optimized version of their journey.
Women who are instinctively & driven tapping into their inner fuel leveraging their fire and wisdom to catapult dreams into a fiery reality. "

— MARYAN AIKEN. FOUNDER. BEYOND BEAUTY SERIES. DRIVEN

Beyond Beauty Series. Driven. Developed by Maryan Aiken. Exclusively for CityBox Media. Spotify . Soundtrack . Never Lies . Extended Mix. Sonny Fodera

SUGARCOAT BEAUTY

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Sugarcoat values cleanliness and is committed to elevating the industry’s standard level of cleanliness and sterilization to provide our clients with an unparalleled experience. Expect to fall in love with our differentiator when you step into Sugarcoat.